Greater China
trade representation.
Hong Kong · Macau · China. We help Icelandic travel suppliers enter, position, and sell in Asia through direct relationships, expo presence, and targeted local marketing.
Open a conversation →
North · Supply
East · DemandA word from the founder.
The Greater China market is one of the most promising outbound travel opportunities for Icelandic suppliers — especially Hong Kong and Macau. Asia / China / Hong Kong Travel Expo remains one of the most effective channels to drive real product sales volume, because the buyers who attend come with intent.
We know what these agents and wholesalers are looking for, we provide the service level they expect, and we put your product directly in front of them. With our base in Shenzhen and Hong Kong, you can invest a targeted budget and have a professional, senior-led team actively promoting your Iceland product on the ground.
— Levi Lewis Cheung, Founder of Pro-Venture Travel Representation
Three ways to enter the market.
Expo Promotion
Turnkey booth presence at Asia / China / Hong Kong Travel Expo with buyer appointments, interpretation, and post-event follow-up.
Request expo details →Targeted Marketing Budget
Focused spend across WeChat, RedNote, trade media, and agent collateral for Hong Kong, Macau, and Mainland China.
Plan your budget →Ongoing Agent Support
Monthly training, FAM trips, and account management that keeps your Iceland product active with Chinese-speaking agents.
Discuss a retainer →Capabilities
B2B onlySales Representation
Direct pipeline to Tier 1 travel agents, wholesalers, and DMCs across Hong Kong, Macau, and Mainland China. Relationships managed at the partner level — not the mailing list.
Trade Marketing
Localizing Icelandic product for the Greater China palette. WeChat collateral, bilingual agent decks, bespoke roadshow materials, familiarization trips.
Expo & Roadshows
On-the-ground representation at ITB China, ITE Hong Kong, and regional roadshows. Booth logistics, appointment scheduling, and follow-through until contracts close.
Agent Training
Structured product workshops for Chinese-speaking travel consultants — turning Iceland from an unknown into a specialist selling point on their shelf.
Market Intelligence
Quarterly briefings on traveler sentiment, visa flow, and competitive positioning across the Greater Bay Area and Mainland tier-1 cities.
Fixer Services
Nine years of contacts, translated. Introductions, contract navigation, and cultural mediation for suppliers new to the region.
Greater China is not one market — but it is one opportunity.
The fixer.
After nearly a decade at Iceland Travel Plan — building product, running expos, and moving Icelandic itineraries into Chinese travel agencies — I founded Pro-Venture Travel Representation to serve a specific void. Icelandic suppliers need more than a brochure translator. They need a trusted local advocate who can navigate the Greater China travel landscape in person.
The full story →If Iceland is part of your product line, we should talk.
Hotels, DMCs, tour operators, transport, activity providers — if Iceland is part of your product line and your growth plan mentions Asia, this is what Pro-Venture Travel Representation is built for.
Start a conversation →